2010-09-27

Ikea cookbook = visually delicious minimalism

I had a vague idea about illustrating some recipes by shooting the mise en place along with required utensils, and then I saw this:


ingredients for Mandelmussla (almond shells)


Mandelmussla: finished!


ingredients for Pepparkakor


ingredients for Fina Kanelbullar (cinnamon buns)

These are photos from a new cookbook IKEA released in Sweden titled Hembakat är Bäst, ("Homemade is Best").

Credits:
Client: IKEA, Joel Idén
Agency: Forsman & Bodenfors, Sweden
Art director: Staffan Lamm, Christoffer Persson
Copywriter: Fredrik Jansson, Anders Hegerfors
Account director: Susanna Fagring
Account manager: Ewa Edlund
Retouch: Factory, Henrik Lagerberg
Photographer: Carl Kleiner
Stylist: Evelina Bratell

Beat me to the punch. But I think I will still give it a shot.

See some more pics from the book here:
http://blog.craftzine.com/archive/2010/09/swedish_ikea_cookbook.html
and here (along with some more info from the design agency behind the book):
http://www.dezeen.com/2010/10/01/homemade-is-best-by-ikea/


I believe I spotted this one on my friend Elle's site: http://elleluna.com/woah